DURATION

CONTENT

DETAILS

DAY 1

• INTRODUCTION TO RESEARCH
• PROBLEM IDENTIFICATION
• REVIEW OF LITERATURE

• The idea and motivation of business research
• Various approach to business research
• Difference between qualitative research and quantitative research
• Methods to problem identification and problem statement.
• Sourcing literature
• Identifying SMART journal articles
• Techniques to literature review

DAY 2

• DEVELOPING RESEARCH MODEL, FRAMEWORK
• HYPOTHESIS DEVELOPMENT

• Defining concept and construct
• Difference between conceptual framework and theoretical framework
• Hypothesis formulation and testing
• Various types of hypotheses

DAY 3

• RESEARCH METHOD

• Sampling techniques
• Questionnaire design
• Data collection methods and strategy

DAY 4

• DATA ANALYSIS &  INTERPRETATION I

• Introducing various types of data analysis
• Techniques to identify the most appropriate statistical tools for data analysis.
• Introduction to SPSS software

DAY 5

• DATA ANALYSIS  & INTERPRETATION II
• RESEARCH REPORT WRITING

• Descriptive analysis using SPSS
• Inferential Analysis using SPSS
• Effective research report writing