•The structure of the plan
-Using appendices

• The Business Background
-The business
-What is the product or service?
-The markets
-Supply
-How did you get here?

• The Market
-Overview
-Market structure
-Competitors
-Customers
-Distribution
-Trends
-Competitive advantage
-market segmentation
-Differentiation
-Pricing
-Barriers to entry
-New technologies

• Operations
-Differences
-Processes
-Control
-Experience
-Supply
-Systems
-location and environment
-Regulatory control

• Management
-The essential difference
-What skills are required?
-Organisation structure
-Demonstrating control

• The Proposal
-Explain
-The proposition
-Why will you succeed?
-Ask for what you want!
-What have you invested
-Closing the deal

• The Forecast
-The sales forecast
-Costs
-The five-year forecast
-Reviewing the plan
-Sensitivity
-Key Assumptions
-Explain important points

• Financial Information
-Profit and loss account
-Cash forecast
-Sensitivity
-Funding
-Reconciling and checking
-Timing
-Balance sheet
-Some important terms

• The internal Business plan
-How to use plans to help run organizations
-Planning is not budgeting
-Non-traditional plans
-The corporate vision: soft data and hard data
-Creating strategy
-Conduct action-oriented planning
-Where are you starting from?
-Involving staff-building the team
-Tips for producing and using the internal plan
-The dead hand of corporate politics
-Using business plans for bidding