• Defining strategy
-Definitions of Strategy: The persuasive ones
-Definitions used in this book
-Summary

• Strategic Thinking
-How to be different
-Being Entrepreneurial
-How to find More Opportunities
-Being Future-Oriented
-Whether to be collaborative
-Manifestations of strategic thinking

• Strategic-Planning Models
-Other Strategic-Planning Models
-A Strategic analysis Model that works
-Summary

• The strategic Analysis Process
-Industry Analysis
-Competitive Analysis
-Market Analysis
-Environmental Trend Analysis
-Summary

• Assessing the Company Itself
-Company Analysis
-SWOT Analysis
-Core competence and competitive advantage
-Other Analytical Tools
SPACE Analysis
-Summary

• Creating Strategic Alternatives –Then Choosing One
-Identifying the key strategic Issues
-Creating Strategic Alternative Bundles
- Creating Strategic Alternative
-Closing the loop with Strategic Issues
-recommending the preferred choice
-Summary

• Proposing Recommendations
-Setting Objectives
-Identifying Major Programs
-Summary

• Doing Strategic Planning
-Managing The Strategic-Planning Process
-A Suggested strategic-planning process
-Operational planning and implementation